‘’AI makes my work so easy, cutting down 6 hours of head-splitting brainstorming to 2 hours of smart prompting and tweaking!’’ If you use the internet, especially LinkedIn as much as I do, then you’re bound to have come across something similar to the opening sentence.
The truth is that AI has actually had a tremendous impact on the way we work in the digital marketing industry especially in aspects like content marketing and email marketing, but like most awesome things in the world we tend to only focus on just how it has made our lives and work much easier than before and negate the scope of just how impactful it has been on the content and email marketing space.
In this blog post, I’ll briefly assess the impact of AI in the fields of content and email marketing, and how beneficial it can be to content and email marketers.
AI Impact On Content Marketing
The effects of AI on content marketing cannot be overstated, as it has tremendously changed the way in which content is created. Before the integration of AI into content marketing workflows, most content teams typically spent a significant amount of time in meetings and brainstorming sessions, trying to determine the next best piece of content, outline the content, and break it down into audience-friendly, digestible bits.
Then the use of ChatGPT became mainstream in the digital marketing world, and content marketers embraced it wholeheartedly, with over 50% of marketers creating content with artificial intelligence, 40% using AI for research, and 51% saying they use AI to optimise content, according to a survey done by SurveyMonkey.
This goes a long way to prove that the fear of AI in the marketing industry is unfounded and shouldn’t be entertained by marketers striving to get better at executing their professional duties. AI completely revolutionised the content marketing space, eliminating numerous blockers and helping content marketers see just how vast the horizon of content creation is.
AI Impact On Email Marketing
‘’24 Hours To End Of Discount Sales, You Snooze, You Lose’’ If you’re an email marketing specialist, an email that pops up on your screen with that subject would surely elicit some form of curiosity from you, as the subject screams urgency and importance. That’s the beauty of email marketing, capitalising on the unquenchable curiosity of humans to pass a message and get the customer hooked immediately.
Due to the fact that AI is trained using information provided by humans, it has the advantage of accessing an immense wealth of information on human psychology, best email marketing practices, and copywriting techniques. This singular advantage is why savvy email marketers have begun to integrate AI models like ChatGPT and Anthropic’s Claude AI into their email marketing campaigns, making it more customer-centric and honing in on how best to play on human psychology to convert cold leads to hot leads and agitate readers to take action.
From content ideation to email validation, sending frequency, campaign insights, content creation, email list cleanup and email personalisation, integrating AI into your workflow as an email marketer will be of immense benefit to both your career as an email marketer and your business or company’s marketing goals too.
IN maths, before arriving at the answer to a problem, you must first know a formula, meaning that some steps must be taken before you arrive at a certain point. In digital marketing terms, before you become good at using AI to streamline content creation, ideate email marketing campaigns and draft up a marketing plan based on the ICP you provide it to work with, you must first of all know your marketing onions and one of the best ways to start your journey to becoming a pro in the marketing space is by enrolling for Macaw Academy’s Digital Marketing Mastery Program where you’ll get exposed and tutored on digital marketing best practices, grasp the essentials of content creation and also get foundationally skilled in email marketing.
We are currently running a massive 60% discount on our unique Digital Marketing Mastery Program so whether you’re a newbie, mid-level digital marketer or even a pro looking to brush up on the essentials of digital marketing, endeavor to enrol for MA’s Digital Marketing Mastery Program today and level up your marketing skillset.
