I get it, these days everybody’s talking about digital marketing, it’s different aspects and how they’re thriving in it, and there’s you caught ruminating on the very typical question of ‘’How do I get started in digital marketing?’’, how do you join the creative league of digital marketers creating and contributing to digital campaigns that turn in decent leads and lead to profit for everyone and more elbow grease for you. Well friend, you’ve come to the right place (or should I say the right page… hmm).

In this blog post, we’ll be looking at the simple steps and path you can take to get started in the world of digital marketing, offering you hands-on guidance on how you can build a solid foundation from the onset as a budding digital marketer.

Grasp The Basics

Before you start having glorious dreams about excelling and becoming an industry leader or A-rated pro in digital marketing, you must start from the basics, which this section covers.

Enroll for a Course

One of the very first steps to getting started on your way to the top is enrolling for a digital marketing course. A digital marketing course provides you with updated and disruptively practical knowledge to help you excel in digital marketing, furnishing you with tools, tricks and insights from professionals in the field. Hence, you get a front-row experience on how digital marketing campaigns, strategies, and it’s accompanying components are ideated and brought to life.

To save you the stress of roaming Google’s digital halls and searching for a suitable and affordable course on digital marketing, we are currently offering an Intro to Digital Marketing Course. This introductory crash course provides a vivid glimpse into the spinnings of digital marketing, as you’ll get an overview of how each facet of digital marketing, from Social media management to content marketing, email marketing, SEO, and graphic design, covers the essentials.

After this, you can also enroll in our Digital Marketing Specialisation Course or any other specialisation, from SEO to crafting amazing designs with a Graphic Design Specialisation Course, to hone your skill set further.

Get Active on Social Media

I’m guessing your brows moved a bit. Yeah, I know this might sound unconventional, but one of the easiest ways by which you can get started and grow in digital marketing is by getting active on social media. By being active, I don’t mean posting memes and clapbacks. You should create profiles that reflect your personality, work life and journey in a simple, intelligent and optimised manner.

You should have well-optimised profiles on networking platforms like LinkedIn, Facebook, X(formerly Twitter), and Instagram. Judging by the advent of social media search, which has become popular, you can also build optimised profiles on video-based platforms like TikTok and YouTube to increase your exposure.

Creating these profiles across this variety of platforms allows you to connect with a wide range of experts in your field and industry leaders. It offers you the opportunity to get mentorship and advice from your betters in the digital marketing space and access to resources you need to grow as a digital marketer.

Join Communities

Suppose you passed through high school or university. In that case, you must have experienced being paired into groups with every group member, who contributed practical knowledge from their previous experiences handling or contributing to projects like this. That’s similar to what marketing communities look like and do. By joining communities, you can access practical knowledge and invaluable advice from pros in your field and ask essential questions that subject matter experts will adequately answer.

An example of such a community is the one we offer at Macaw Academy when you’re done with any of our Specialisation courses. It allows you to connect and grow with like-minded people and become better at digital marketing. Other communities like this are Slack communities like Superpath, FCDC, and TOFU, as well as Whatsapp communities like Marketing For Geeks led by Lade Folabi.

Practise, Practise, Practise

Few things hold true in the digital marketing space like the saying ‘’Practise makes perfect’’.

Constant ideation, implementation and execution will go a long way in helping you hone your skills as a digital marketer. Anyone can decide to take a ton of courses on digital marketing courses, rack up certificates and meetup attendance registers. Still, it takes a determined individual to put all they’ve learnt into practice.

Create a social media account, put your social media marketing skills to use by promoting services and products of acquaintances with the help of regular and targeted postings cum paid ads, create a Substack account and hone your email marketing skills by creating quality newsletters and gradually build your email subscriber list.

Conclusion

Every digital marketing pro you see, hear or read about today once started as a beginner trying to figure out how to become good at digital marketing. In your case, the ball is literally in your court. By enrolling in our Intro To Digital Marketing Course or Digital Marketing Specialisation Course, you’ll gain a broad overview, updated insight, and practical knowledge on navigating the digital marketing space and becoming one of the best at what you do.

Enroll now for our affordable and invaluable digital marketing specialisation courses and gain an edge on your competition!