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Course Content
Lesson 1: Understanding SEO Fundamentals
This lesson covers SEO basics, including how search engines work, keyword optimisation, on-page and off-page SEO, and technical SEO. It highlights the importance of search algorithms, user experience, and website performance in improving rankings.
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Overview of SEO and its importance in Digital Marketing
Keywords & Content Strategy
Competitor Analysis & SEO Trends
Lesson 2: On-Page SEO Techniques
This lesson covers essential on-page SEO strategies to optimise web pages for better search engine rankings. Key topics include keyword research and placement, optimising meta titles and descriptions, effectively using header tags (H1- H6), and improving content structure for readability and engagement. It also explores internal linking strategies, image optimisation (alt texts, compression), and enhancing page speed for better user experience.
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Essential On-Page SEO Elements
Content Optimisation Techniques
Structured Data & Schema Markup
Lesson 3: Technical SEO Basics
This lesson covers the foundational elements of Technical SEO, which focuses on optimising a website's backend to improve search engine visibility and performance.
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Website Architecture & Indexability
Mobile SEO & Site Speed Optimisation
Technical SEO Audits
Lesson 4: Off-Page SEO & Link Building
This lesson explores strategies to improve a website’s authority and search rankings through external factors. You’ll learn the importance of backlinks, social signals, and online reputation in SEO success.
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Understanding Link Building
Link Building Strategies
Local SEO Basics
Lesson 5: Analytics, Reporting, & Optimisation
Learn to track SEO performance, analyse key metrics, and generate reports. By the end of this lesson, you'll be able to use data-driven insights to optimise search rankings and improve digital performance.
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SEO Analytics with Google Analytics
Google Search Console for SEO
SEO KPIs & Reporting
Lesson 6: Advanced SEO Topics & Final Project
This lesson covers advanced SEO strategies, such as technical SEO, voice search, and AI-driven trends. You'll apply your knowledge in a final project, crafting a complete SEO strategy for a website. Then, you'll have presentations, feedback, and the next steps for growth.
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Advanced SEO Techniques
SEO Tools & Automation
Final Project & Course Wrap-Up
Search Engine Optimisation (SEO) Specialisation – Virtual
About Lesson

By the end of this lesson, you’ll be able to:

  • Set up Google Analytics to track SEO performance and gather insights.
  • Monitor organic search traffic and conversions to measure the effectiveness of SEO efforts.
  • Understand key SEO metrics such as sessions, users, bounce rate, and more.
  • Create custom SEO reports in Google Analytics for data-driven decision-making.
 
 
 
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