Search Engine Optimisation (SEO) Specialisation – Virtual/Physical

About Course

The better your pages’ visibility in search results, the more likely you will be found and clicked on. Ultimately, search engine optimisation aims to help attract website visitors who will become customers, clients, or an audience that keeps returning.

SEO means the process of improving your website to increase visibility in Google, Microsoft Bing, and other search engines whenever people search for:

Products you sell
Services you provide
Information on topics in which you possess deep knowledge or experience.

Understand the importance of SEO in digital marketing.
Learn how search engines function.
Recognise the differences between SEO and Search Engine Marketing (SEM).
Master keyword research techniques and tools (e.g., Google Keyword Planner, Semrush).
Optimise content effectively for search engines.
Improve your Google My Business profile for better visibility.
Set up and interpret Google Analytics data.
Track website traffic and analyse user behaviour.
Measure the effectiveness of your SEO efforts using key metrics.
Utilise various SEO tools like SEMrush, Ahrefs, and Moz.

Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.

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