Search Engine Optimisation (SEO) Specialisation

About Course

The better your pages’ visibility in search results, the more likely you will be found and clicked on. Ultimately, search engine optimisation aims to help attract website visitors who will become customers, clients, or an audience that keeps returning.

SEO means the process of improving your website to increase visibility in Google, Microsoft Bing, and other search engines whenever people search for:

Products you sell
Services you provide
Information on topics in which you possess deep knowledge or experience.

Understand the importance of SEO in digital marketing.
Learn how search engines function.
Recognise the differences between SEO and Search Engine Marketing (SEM).
Master keyword research techniques and tools (e.g., Google Keyword Planner, Semrush).
Optimise content effectively for search engines.
Improve your Google My Business profile for better visibility.
Set up and interpret Google Analytics data.
Track website traffic and analyse user behaviour.
Measure the effectiveness of your SEO efforts using key metrics.
Utilise various SEO tools like SEMrush, Ahrefs, and Moz.

Course Content

Lesson 1: Understanding SEO Fundamentals
This lesson covers SEO basics, including how search engines work, keyword optimisation, on-page and off-page SEO, and technical SEO. It highlights the importance of search algorithms, user experience, and website performance in improving rankings.

Overview of SEO and its importance in Digital Marketing
Keywords & Content Strategy
Competitor Analysis & SEO Trends

Lesson 2: On-Page SEO Techniques
This lesson covers essential on-page SEO strategies to optimise web pages for better search engine rankings. Key topics include keyword research and placement, optimising meta titles and descriptions, effectively using header tags (H1- H6), and improving content structure for readability and engagement. It also explores internal linking strategies, image optimisation (alt texts, compression), and enhancing page speed for better user experience.

Lesson 3: Technical SEO Basics
This lesson covers the foundational elements of Technical SEO, which focuses on optimising a website's backend to improve search engine visibility and performance.

Lesson 4: Off-Page SEO & Link Building
This lesson explores strategies to improve a website’s authority and search rankings through external factors. You’ll learn the importance of backlinks, social signals, and online reputation in SEO success.

Lesson 5: Analytics, Reporting, & Optimisation
Learn to track SEO performance, analyse key metrics, and generate reports. By the end of this lesson, you'll be able to use data-driven insights to optimise search rankings and improve digital performance.

Lesson 6: Advanced SEO Topics & Final Project
This lesson covers advanced SEO strategies, such as technical SEO, voice search, and AI-driven trends. You'll apply your knowledge in a final project, crafting a complete SEO strategy for a website. Then, you'll have presentations, feedback, and the next steps for growth.

Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.

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