Paid Ads Specialisation – Virtual [Coming Soon]

About Course

This course is ideal for entrepreneurs, marketers, and business owners who want to leverage paid advertising to grow their brands and drive real results. By the end of the program, you’ll be confident in launching, managing, and scaling ad campaigns that deliver measurable impact.

Unlock the power of paid advertising with our comprehensive 4-week course, designed to equip you with the skills to create, manage, and optimise high-converting ad campaigns. Whether you’re looking to boost sales, generate leads, or build brand awareness, this course will provide hands-on expertise in running successful campaigns across Google Ads, Facebook Ads, and Instagram Ads.

Weekly Assignments and Quizzes: Reinforce learning with practical tasks
Mid-Course Project: An intermediate campaign to apply skills learned so far
Capstone Project: A full campaign creation and presentation, integrating all course elements
Career Support: Guidance on pursuing roles, building portfolios, and gaining certifications

Understand the fundamentals, key benefits, and different ad types, from search and display ads to social media campaigns.
Learn how to define clear objectives that align with business goals for measurable success.
Get hands-on experience with Google, Facebook, and Instagram Ads, from account setup to audience targeting and ad format selection.
Discover the secrets to writing compelling ad copy and designing visuals that drive engagement and conversions.
Learn to allocate ad spend effectively, adjust bidding strategies, and track key performance metrics to maximise return on investment (ROI).

Course Content

Lesson 1: Introduction to Paid Advertising & Platforms
Have a solid understanding of online advertising and its role in digital marketing. You’ll be introduced to significant ad platforms and learn how each functions and their unique advantages. Additionally, you’ll explore audience research techniques to help identify and analyse target demographics for more effective campaigns.

Fundamentals of Paid Advertising
Understanding Target Audiences
Introduction to Major Ad Platforms

Lesson 2: Google Ads Fundamentals
This lesson provides an in-depth look at how businesses can use Google Ads to achieve paid advertising success. You'll explore campaign structures, keyword targeting, and bidding models while gaining hands-on experience launching and managing ad campaigns effectively.

Lesson 3: Facebook and Instagram Ads
In this lesson, you will explore the fundamentals of advertising on Facebook and Instagram, two of the most powerful social media ad platforms. You’ll learn how to create and manage ad campaigns, target the right audience, and optimise performance for better results.

Lesson 4: Advanced Strategies and Tools in Paid Ads
This lesson covers advanced techniques to enhance paid ad performance, including audience segmentation, retargeting, and automated bidding. You'll also explore tools like Google Ads Manager and Facebook Business Suite for tracking and optimising campaigns.

Lesson 5: Budgeting, Bidding, and Scaling Campaigns
Gain practical insights into managing ad budgets, bidding efficiently, and scaling successful campaigns for sustained growth.

Lesson 6: Final Project and Review
This final lesson brings together everything covered in the course, allowing you to apply your knowledge in a hands-on project. You will conduct a complete digital marketing audit, create an optimised strategy, and present your findings for review and feedback.

Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.

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