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Course Content
Lesson 1: Digital Marketing Fundamentals
Digital Marketing Fundamentals introduces the core principles and strategies that form the foundation of digital marketing. This lesson covers the evolution of marketing in the digital age, highlighting the shift from traditional methods to modern, technology-driven approaches.
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Introduction to Digital Marketing
Digital Marketing Strategies & Campaign Planning
Introduction to Social Media Management
Lesson 2: Social Media Platforms and Content Planning
This lesson explores different social media platforms, their unique features, and how businesses can leverage them for marketing. It covers selecting the right platform based on target audience and business goals. Additionally, it delves into content planning strategies, including creating a content calendar, maintaining brand consistency, and optimising posts for engagement. By the end of this lesson, learners will understand how to effectively use social media for brand growth and audience connection.
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Social Media Platforms Deep Dive
Content Calendar Creation
Crafting and Scheduling Social Media Posts
Lesson 3: Content Creation & Social Media Analytics
This lesson covers the fundamentals of creating engaging and effective content for social media platforms. It explores content types, best practices for crafting compelling posts, and strategies for audience engagement.
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Engaging Content Creation
Content Management Tools
Social Media Analytics and KPI Measurement
Lesson 4: Email Marketing Essentials
This lesson covers building and segmenting email lists, crafting engaging content, optimising deliverability, and using automation. It also explores performance tracking and refining campaigns for better conversions.
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Foundations of Email Marketing
Crafting Effective Emails
Growing Your Email Audience
The AIDA Model for Email Marketing Success
Analysing Key Email Metrics
Email Automation
Lesson 5: WordPress Basics
In this hands-on session, you will learn how to build a simple, functional WordPress website from scratch — no coding needed. You'll walk through the process of installing WordPress, selecting the right themes to define their site's look and feel, and using plugins to add essential features like contact forms, social sharing, SEO, and more.
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WordPress Basics
Lesson 6: Final Project and Specialisation Wrap-Up
Apply everything you've learned by developing a complete digital marketing strategy for a chosen business. Outline goals, target audiences, and strategies across social media, email, and content marketing. Through project execution, you will receive instructor feedback, participate in peer reviews, and refine your plans. The course concludes with final presentations, a review session, and guidance for continued learning.
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Final Project Planning
Project Execution and Review
Presentations and Course Wrap-Up
Digital Marketing Mastery Program

    What’s in this Lesson?

    • Customising page layouts and design using drag-and-drop tools (like Elementor).

    • Adjust site settings (titles, menus, widgets, logos).

    • Understand the difference between pages and posts.

    • Publish a basic homepage, about page, and blog post.

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