Digital Marketing Intro Course

This course is perfect for small business owners or young entrepreneurs ready to explore digital marketing. We’ll cover the essentials, from search engine optimisation (SEO) and paid ads to social media marketing, content creation, email marketing, and graphic design.

This course teaches you how to grow your business and reach a wider audience without relying on traditional marketing. Whether you’re looking to kick-start a career in digital marketing or boost your business online, this course gives you all the tools to get started and succeed.

Curriculum 

1. Introduction to Digital Marketing: This course covers the basics and importance of digital marketing, customer personas, and target audiences.
2. Social Media Management: Overview, strategy development, creating engaging content, content calendars, and social media analytics.
3. Content Marketing: Content marketing fundamentals, strategy, content distribution techniques, and performance measurement.
4. Search Engine Optimisation (SEO): SEO basics, keyword research, on-page and off-page SEO, technical SEO, and Google Analytics.
5. Email Marketing: Basics, list building, email segmentation, crafting effective emails, email marketing metrics, and automation.
6. Paid Advertising Basics: This section covers the definition, benefits, different types of paid ads, setting up ad accounts, major ad platforms, and basic terminology.
7. Graphics Design for Marketing: Overview, fundamental principles, design elements, graphic design principles, and introduction to Canva.