Paid Ads Specialisation – Virtual/Physical

Categories: Ads, Digital Marketing
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About Course

This course is ideal for entrepreneurs, marketers, and business owners who want to leverage paid advertising to grow their brands and drive real results. By the end of the program, you’ll be confident in launching, managing, and scaling ad campaigns that deliver measurable impact.

Unlock the power of paid advertising with our comprehensive 4-week course, designed to equip you with the skills to create, manage, and optimise high-converting ad campaigns. Whether you’re looking to boost sales, generate leads, or build brand awareness, this course will provide hands-on expertise in running successful campaigns across Google Ads, Facebook Ads, and Instagram Ads.

  • Weekly Assignments and Quizzes: Reinforce learning with practical tasks
  • Mid-Course Project: An intermediate campaign to apply skills learned so far
  • Capstone Project: A full campaign creation and presentation, integrating all course elements
  • Career Support: Guidance on pursuing roles, building portfolios, and gaining certifications
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What Will You Learn?

  • Understand the fundamentals, key benefits, and different ad types, from search and display ads to social media campaigns.
  • Learn how to define clear objectives that align with business goals for measurable success.
  • Get hands-on experience with Google, Facebook, and Instagram Ads, from account setup to audience targeting and ad format selection.
  • Discover the secrets to writing compelling ad copy and designing visuals that drive engagement and conversions.
  • Learn to allocate ad spend effectively, adjust bidding strategies, and track key performance metrics to maximise return on investment (ROI).

Earn a certificate

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