Let’s start by facing what is probably a fact. You’ve probably googled the question above a million times and spammed the DMs and comment sections of professionals in the field with the simple yet somewhat technical question ‘’How to start a content marketing career in Nigeria”. You may have been told to become a voracious consumer of information (which is a good thing in itself), read many books, and take an extra ton of courses.
Well, let’s cut to the chase. You deserve a definite and substantial answer to your question, and that’s why we’ve decided to hash out this article, just for you, to sate your curious nerves. Let’s get into it!
Who Is A Content Marketer?
Simply put, a content marketer is a refined storyteller. He or she researches quality, conversion-spirited content ideas and creates engaging content to convert the target audience into patrons of the business’s products or services.
To execute this content strategy, the content marketer usually employs myriad processes, including market research, keyword research, content strategy, copywriting, and search engine optimisation, to convert cold or warm leads to hot leads.
What Skills Do You Need?
For you to excel as a content marketer, there certain basic and pretty important skills and practical knowledge you ed to have. In this section, we’ll be looking at three important things you need to check of on your path to being a good content marketer.
You Just Got To Be a Writer
Writing is the first skill you need to begin or even develop your content marketing career in Nigeria. You must be very good at writing as this is the medium by which most of your marketing will be done. Don’t forget that you’re essentially telling a story about your business’s products and stories, so you’ll need to know the most alluring and engaging way to say it.
Heard of SEO?
A working knowledge of Search Engine Optimisation (SEO) is also essential to pushing content to the forefront of search engine result pages. Other in-demand skills for a content marketer include content strategy and management, market research, social media content creation, social listening, analytics, and, in recent times, copywriting.
Why Not Take a Course?
You’ll also need to take industry-specific courses, such as our Content Marketing Course, which is structured to equip you with the practical knowledge and skills to thrive as a content marketer in Nigeria and internationally.
Where Can A Content Marketer Work?
It’s safe to say that the importance of marketing a product or service via solid content is now evident across entire industries, from Fintech to FMCGs, healthcare, media, marketing startups, and even traditional industries like banking and telecoms. This goes a long way toward saying that a content marketer has a place in almost all industries.
How Much Do They Make?
The demand for content marketers has recently breached the ceiling, as well as the pay across the career ladder. And while earning power depends on experience and the company or industry you work with, you can still make good money. Averagely speaking, a rookie can earn between 100-200k a month, while a seasoned content marketer can take home 400 – 500k a month.
In Conclusion
If you desire to build a career in content marketing, engaging storytelling and proactive strategy should be part of your skill set. For rookies just getting their feet wet in content marketing, consider looking out for marketing communities and consciously building connections with experts and like-minded individuals to grow professionally and increase your earning potential.
