Social Media Marketing

Beyond learning the importance of social media marketing for all kinds of businesses, participants will learn a host of other things such as how to; grow audience, increase ROI, increase brand awareness, e.t.c.

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Social media has become a lifestyle, for individuals and brands. There will always be brands trying to harness the potential of social media. What could be better than being able to provide these services for these brands? With Macaw Academy, you can become a guru of social media marketing even without prior knowledge.

What you will learn

E-mail Marketing starter kit.

Understand the social media foundations

Be able to audit their organisation thoroughly

Plan goals and create a vision

Build a social media strategy

Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram, and blogging

Use advanced features of the most popular social networks

Understand the broad scope of social media

Understand the risks of social media

Use social media not just for marketing but for customer services & PR

Understand the fundamentals of content marketing

Curriculum

Personalized Learning

Unit 1: Introduction

• Social Media Marketing Introduction

• TAKE ACTION! Lock Up Social Media Handles!

Unit 2: Social Media Marketing

• Why is Social Media Marketing Important?

• What Content Should I Share on Social Media?

• Social Media Management Tools: How to Cut Posting Time in Half!

• AUTOMATION HACK – If This Then That!

• What are the Optimal Social Media Image Sizes?

Unit 3: Social Media Content Marketing

• An introduction to content marketing

• The 5 Types of Content Marketing

• Content Marketing Do’s and Dont’s

• Content Planning

• Content Marketing for Customer Services

• Content Marketing for Recruitment

Unit 4: Facebook

• How to Create and Optimize a Facebook Page

• What Makes your Facebook Page Awesome?

• Facebook for Business

• The Basics of Facebook Ads

• The Complete Facebook Ad Copy + Creative Guide

• The Ultimate Guide to Creating Facebook Ads by Coursenvy

• Facebook Audiences

Unit 5: Instagram

• Why Instagram and How to Get Started

• How to Create an Instagram Business Profile

• Optimize your Instagram, Bio, and Profile Image

• TOP 10 Things to Post on Instagram and When to Post!

• Reposting Instagram Content

• Instagram Engagement

• Top 5 Ways to Convert Instagram Followers to Sales & Leads

• Sponsored Posts – Pay & Get Paid for Instagram Posts

• Instagram Ads on Facebook

• Instagram Analytics – PAID SOFTWARE

• Growing an Instagram Following

• Instagram Profile + Instagram Post Captions

• Instagram Ads

• Instagram Analytics

• Instagram Algorithm

• Instagram Stories + Instagram Reels + IGTV

• Shopping on Instagram

Unit 6: Twitter

• Twitter Basics + Optimizing your Twitter

• What to Tweet + How to Interact on Twitter

• Twitter Hashtags & Trends

• How to Grow your Twitter Following

• Twitter Audiences + Universal Website Tag

• Twitter Ads – Get More Followers

• Twitter Analytics

Unit 7: Google Ads and Google My Business

• Google My Business

• How to Get Google Business Reviews

• Intro to Google Ads

Unit 6: LinkedIn

• Create and Optimize your Personal LinkedIn Profile

• Create a LinkedIn Company/Business Page

• LinkedIn Groups

• LinkedIn Ads

• What is LinkedIn Sales Navigator + Optimize Your LinkedIn Profile

Hear what some of our students have to say about our Courses

We are proud to impact knowledge and help bring out the best from young talent.

My favorite part of learning from Macaw Academy is the room I was given to explore my inner artist. The course is self-paced and the dedicated team of tutors were readily available to help me through difficult exercises.

Faridah

Content Writer

Apart from learning design skills from Macaw Academy, I also learnt good presentation and communication skill, interractive media, branding delivering, using Adobe creative apps. Thanks to Macaw Academy for making my visualization visible.

Michael

Graphics Designer

If you're looking to pursue a career in the tech field, Macaw Academy is your go-to. Besides having top-notch experts coach you through it all, there's room for employment. I went from zero tech skills to a certified copywriter.

Nafisah