SEARCH ENGINE OPTIMIZATION

learning the tips and tricks of search engine optimization makes you relevant in the digital marketing world. All other components of marketing rely on your expertise to translate their investments into returns.

Enroll now

Every brand wishes to be at the top of a google search. Search Engine Optimization specialists help brands increase their visibility in search result pages. This skill will always be relevant to millions of brands even as they grow and expand. All other components of marketing rely on your expertise to translate their investments into returns.

What you will learn

SEO starter kit.

Understand SEO (Search Engine Optimization) and improve your website ranking

Learn actionable strategies to improve your website’s ranking quickly

Learn the best ways to Rank #1 in Google Search

Learn how to improve website keywords, load times, and security to improve your SEO

Optimise your website homepage, posts, and pages to improve SEO

Increase website traffic and engagement to enhance SEO

Learn the proper backlinking strategy that works today

Learn how to improve ranking with Google Maps and Google Business profiles

Grow your business and brand with all of the SEO best practices that you learn in this course.

Curriculum

Personalized Learning

Unit 1: Introduction

• SEO course warm welcome and what to expect from the course

Unit 2: SEO Keyword research

• Understanding search intent so you can capture the most lucrative traffic

• Long-tail vs. short-tail and profitable keywords for best SEO results

• Introduction to SEO keyword research & starting to do keyword research

• Keyword research example & getting you more comfortable exploring SEO keywords

• Keyword exercise to get many unique & original keywords that SEO tools don’t

• SEO keyword mapping and tracking your full list of SEO keywords

• 13 ways to get unique SEO keywords for your business

• Keyword density tool: 2 great uses for SEO

• Another fascinating keyword tool

• Course project for practicing SEO

• Google Trends for SEO topic and keyword research

• SEOQuake SEO Chrome plugin to research competition

• Exercise question for practicing keyword research

• Practical application of keywords from scratch – exercise

• Keyword research exercise (music website) – answer one

• Keyword research quiz

Unit 3: Starting to use SEO tools

• Automatically translate your site, rank in more languages & get more SEO traffic

• Domain authority and a free tool for researching competition for organic SEO

Unit 4: Webmaster SEO tools to check search performance and crawling & indexing status

• Setting up your Google Search Console (Webmaster Tools) for SEO

• Creating your sitemap.xml for SEO

• Submitting new URLs and checking for page status and indexing for SEO

• Where your pages are ranking and page/query performance in SEO

• User experience section of Google Search Console

• Google Core Web Vitals for SEO

• Introduction to Google Analytics to understand the impact of your SEO

• Google Search Console exercise

• Google Search Console exercise – answer

• SEO tools quiz

• Advanced SEO tools quiz

Unit 5: Common student questions to answer now that you understand about keywords

• Should you have a blog for SEO?

• Common student question – does SEO work for my site technology?

Unit 6: On-page SEO: Winning intent match WordPress Yoast SEO & Shopify SEO meta tags

• On-page SEO section introduction

• Change in Google use of meta tags

• How to set up the Yoast plugin for SEO

• How to set up title/description metas for regular blog post SEO

• Writing enticing meta tags to increase Google SEO SERP clickthrough

• Meta tag writing exercise

• Meta tag writing exercise – answer

• Meta titles quiz

• CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO

• EXAMPLE of a sales page balancing SEO copywriting and conversion optimization

• Example of writing better meta tag and description in Shopify for Ecommerce

• Attractive SEO copywriting exercise one

• Attractive SEO copywriting exercise one – answer

• Attractive SEO copywriting exercise two

• Attractive SEO copywriting exercise two – answer

• Sales copywriting quiz

• Advanced sales copywriting quiz

Hear what some of our students have to say about our Courses

We are proud to impact knowledge and help bring out the best from young talent.

My favorite part of learning from Macaw Academy is the room I was given to explore my inner artist. The course is self-paced and the dedicated team of tutors were readily available to help me through difficult exercises.

Faridah

Content Writer

Apart from learning design skills from Macaw Academy, I also learnt good presentation and communication skill, interractive media, branding delivering, using Adobe creative apps. Thanks to Macaw Academy for making my visualization visible.

Michael

Graphics Designer

If you're looking to pursue a career in the tech field, Macaw Academy is your go-to. Besides having top-notch experts coach you through it all, there's room for employment. I went from zero tech skills to a certified copywriter.

Nafisah

Content Writer

No regrets coming to Macaw Academy!!!

Adams

Front end developer

Training Schedule & Tuition

Flexible learning at an affordable price

2-Weeks Accelerated Course
Twice in a Month	Wednesdays, Thursdays & Fridays	12noon – 2pm	NGN 60,000

Full-time Course
Every Month	Mondays & Tuesdays	12noon – 2pm	NGN 60,000

Weekend Course
Every Month	Saturdays	10am – 1pm	NGN 60,000

Customized Plan (Ideal for Companies and Teams)
Every Month	Call us to Schedule	Anytime	NGN 60,000/person