
SEARCH ENGINE OPTIMIZATION
What you will learn
SEO starter kit.
Curriculum
Personalized Learning
• SEO course warm welcome and what to expect from the course
• Understanding search intent so you can capture the most lucrative traffic
• Long-tail vs. short-tail and profitable keywords for best SEO results
• Introduction to SEO keyword research & starting to do keyword research
• Keyword research example & getting you more comfortable exploring SEO keywords
• Keyword exercise to get many unique & original keywords that SEO tools don’t
• SEO keyword mapping and tracking your full list of SEO keywords
• 13 ways to get unique SEO keywords for your business
• Keyword density tool: 2 great uses for SEO
• Another fascinating keyword tool
• Course project for practicing SEO
• Google Trends for SEO topic and keyword research
• SEOQuake SEO Chrome plugin to research competition
• Exercise question for practicing keyword research
• Practical application of keywords from scratch – exercise
• Keyword research exercise (music website) – answer one
• Keyword research quiz
• Automatically translate your site, rank in more languages & get more SEO traffic
• Domain authority and a free tool for researching competition for organic SEO
• Setting up your Google Search Console (Webmaster Tools) for SEO
• Creating your sitemap.xml for SEO
• Submitting new URLs and checking for page status and indexing for SEO
• Where your pages are ranking and page/query performance in SEO
• User experience section of Google Search Console
• Google Core Web Vitals for SEO
• Introduction to Google Analytics to understand the impact of your SEO
• Google Search Console exercise
• Google Search Console exercise – answer
• SEO tools quiz
• Advanced SEO tools quiz
• Should you have a blog for SEO?
• Common student question – does SEO work for my site technology?
• On-page SEO section introduction
• Change in Google use of meta tags
• How to set up the Yoast plugin for SEO
• How to set up title/description metas for regular blog post SEO
• Writing enticing meta tags to increase Google SEO SERP clickthrough
• Meta tag writing exercise
• Meta tag writing exercise – answer
• Meta titles quiz
• CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO
• EXAMPLE of a sales page balancing SEO copywriting and conversion optimization
• Example of writing better meta tag and description in Shopify for Ecommerce
• Attractive SEO copywriting exercise one
• Attractive SEO copywriting exercise one – answer
• Attractive SEO copywriting exercise two
• Attractive SEO copywriting exercise two – answer
• Sales copywriting quiz
• Advanced sales copywriting quiz
Hear what some of our students have to say about our Courses
My favorite part of learning from Macaw Academy is the room I was given to explore my inner artist. The course is self-paced and the dedicated team of tutors were readily available to help me through difficult exercises.

Faridah
Apart from learning design skills from Macaw Academy, I also learnt good presentation and communication skill, interractive media, branding delivering, using Adobe creative apps. Thanks to Macaw Academy for making my visualization visible.

Michael
If you're looking to pursue a career in the tech field, Macaw Academy is your go-to. Besides having top-notch experts coach you through it all, there's room for employment. I went from zero tech skills to a certified copywriter.

Nafisah
No regrets coming to Macaw Academy!!!

Adams
Training Schedule & Tuition
Flexible learning at an affordable price
2-Weeks Accelerated Course | |||
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Twice in a Month
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Wednesdays, Thursdays & Fridays
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12noon – 2pm
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NGN 60,000
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Full-time Course | |||
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Every Month
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Mondays & Tuesdays
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12noon – 2pm
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NGN 60,000
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Weekend Course | |||
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Every Month
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Saturdays
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10am – 1pm
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NGN 60,000
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Customized Plan (Ideal for Companies and Teams) | |||
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Every Month
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Call us to Schedule
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Anytime
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NGN 60,000/person
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